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Why You Should Make a Goal Board for Your Team
How do your team members keep track of their goals?
Jennifer Garrett, communications strategist and account executive at See.Spark.Go, discusses her favorite way of keeping track of team goals: creating a goal board.
“For every account, we have a goal sheet that includes numbers and places that we want to be and where we want to elevate the other people on our team, and we specifically write those down,” says Jennifer. “We tell our team that it is not just a regurgitation of numbers. Seeing where things stand currently and how they line up to where we want them to be is essential in being able to create those benchmarks to change on the fly.”
Watch the video to learn more from Jennifer about how to create a vision board for your team.
We see it very, very practically in social media. So reporting and recapping is essential to what we do. And every single Friday, all of our clients get all of their numbers and the top posts that performed that week on their account, then they get a monthly, and they get a quarterly, and they… all kinds of numbers.
And we tell our team that it is not just a regurgitation of numbers. Seeing where things stand currently and how they line up to where we want them to be is essential in being able to create those benchmarks to change on the fly, which you can't do in a lot of areas of life, but you can do in social media. And it shows us what's performing well, and that it's not just a matter of we're going to report numbers and hit goals and hit certain bottom lines, but we're going to understand why, and we're going to see why certain things did well, how we can repeat those, how we can tweak things, and new ideas always surface because of that.
And for me personally, I do it at the beginning of the year. I write down specific goals in each area of my life. A lot of times they're around a specific theme, and so, that allows me to come back and say this is why I do everything that I do. So it becomes a filter for me. Will this get me to this end goal? And sometimes it's more abstract and more mission focused and vision for a particular work or me personally, or sometimes it's a number. So, is this moving me toward a certain benchmark that I'm trying to get to?
Introspection is a huge part of my goal setting and maybe a little too much, but inviting the opinions of others in a healthy way, the people that I trust, wise counsel, is always a huge part of seeing where I currently stand especially. I think that setting people around me, of where I want to be, is also really important. So, knowing who I am is the only way that I can lead the people around me and that I can get to where I want to be. I think it's a really healthy practice to do it both personally processing these things, learning those strengths and weaknesses, and why I do the things that I do so that I am better able to point those out in others, and to see their strengths and to see where we fill in the gaps, or where we can elevate each other.
Jennifer Garrett has been at See.Spark.Go since January 2014 after seven years in magazines, media and events. Her deep understanding of editorial content brings strategy and vision to clients and the SSG team for both social media an...
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