Why Vision Matters

Do you know your organization’s vision and why it matters?

Summary
Transcript

In this exclusive Leadercast Live backstage interview, Andy Stanley, best-selling author, speaker and founder of North Point Ministries, clarifies why vision statements matter and why it’s important to make them clear.

"The whole idea of crafting a statement and thinking that it makes any actual difference, especially for the bottom line…oftentimes it's really difficult to convince marketplace leaders that this really is important," says Andy. But perhaps, he suggests, the profitability of an organization would increase after its leaders take the time to write out a thoughtful, clear and concise vision statement.

Watch the video for more.

So my assignment today was to talk about vision, and I love to talk about vision. But I felt the pressure upfront to convince the people in the audience that this is a big deal. In the non-profit world, we get it because our ability to cast vision for whatever it is that we want people to give to, our finances rise and fall based on our ability to cast vision around an idea, around helping people. So in the non-profit world, we get it. Clarity is tied to our profitability.

But in the business world, everything is so profit/loss. Everything is so spreadsheet. The whole idea of crafting statements and thinking that it makes any actual difference, especially for the bottom line, oftentimes it's really difficult to convince marketplace leaders that this really is important. It's just not something people like to talk about.

So I felt the pressure coming in today to really spend a few minutes convincing marketplace leaders that the statements, the words they use, the vision statements they use really, really are a big deal and to differentiate between what and how, because when I go online and read mission statements, vision statements for businesses, they are so cluttered, they're so long. I guarantee you nobody has committed them to memory. They're not portable because they're not memorable.

So to get marketplace leaders to differentiate between what and how, to focus on the what and to understand that when people come to work, yes, we want a paycheck. But people want purpose, and there is purpose really in every product, in every service. It's already there. It's just mining that good stuff and saying it in such a way so when people come to work, they're like, "Hey, I'm doing something that matters. I'm not just getting a paycheck." But oftentimes that is not intuitive for business leaders. So my first probably 10 minutes was, hey, this is important.

Fortunately, we're in a political season. So I was able to talk about political slogans. Which ones do you remember and which one do you not remember? Why are you voting who you're voting for? Just say, hey, if politicians understand the power of words that would actually move the dial or move the needle in terms of who we would follow, if it works for the nation, hey, it might be important for your business.

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Andy Stanley

Leadership communicator, best-selling author and founding pastor of North Point Ministries Andy Stanley inspires tens of thousands of people. Andy founded Atlanta-based North Point Ministries in 1995, leading six churches in the Atlan...

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