Why Constant Communication Is Key to a Good Company Culture

Are you utilizing communication as a tool for employee engagement?

Summary
Transcript

Lynn Lilly, CEO and founder of Craft Box Girls, explains why constant communication is an essential element in creating a good company culture, especially for virtual teams.

“Creating that virtual team is challenging because how do you keep people engaged on a day-to-day basis when you don't see them?” asks Lynn. “I think it's important for constant communication… Keeping those virtual employees engaged on a weekly basis, no matter what their role is in the company keeps them excited.”

Watch the video to learn more about the impact constant communication can have on your organization’s culture.

Company culture is one of the most important things to me. My last full-time job with a company called Living Social. I got laid off, but it was the best two years from a company culture standpoint I could have ever had with an organization and I worked virtually. I worked in a home office, but I felt like I was a part of that culture from working with people all over the United States and not seeing them every day. So I always had that vision when I was creating Craft Box Girls.

I knew at the beginning we would have team members that were not just in Georgia, but all over the country. That they would work from home. We'd only have them a few hours a week. So creating that virtual team is challenging because how do you keep people engaged on a day-to-day basis when you don't see them? I think it's important for constant communication.

So I try and talk to everyone whether it is "How's your week going?" or " I'm so excited for you, something exciting just happened in your life," to "Here's some fun updates that are happening in the company." I send out emails all the time that say "Hey, I have an idea. I have tons of ideas, I want your feedback," or "Here's something we have an opportunity to do for the company. Tell me what you think. Give me some of your ideas for it." So it's important for that constant communication whether it's email, it's phone, it's text message.

Keeping those virtual employees engaged on a weekly basis, no matter what their role is in the company keeps them excited. And I think keeping them up to date with all the exciting things that are happening in the company are important because they want to feel the same roller coaster of emotions. We share the ebbs and the flows of the company with our team. Because, we want them to know sometimes things aren't all rosy. But they understand that there is an ups and a downs and a balances and they feel like they're on that ride with us. So they're passionate about it.

You know, when we are really busy, I have employees that are contract employees and will say, "Hey, what else can I help with? I don't care about getting paid. I just want to help. You guys look busy. You look like you need help. Let me know how I can help." So it's that community culture that everyone can jump in at any aspect and everyone has built a passion for it because they feel like they are invested in what we're doing.
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Lynn Lilly

After being laid off from her big time corporate job, Lynn Lilly took her savings and decided to follow her life long passion of crafting and entertaining. The road began on a few dollars, hard work, a lot hours and a lot of creativit...

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