Why Authenticity Is Critical to Great Leadership

Are you letting your true self shine through to your team?

Summary
Transcript

Kate Howard, national sales leader for Bush Brothers & Company, shares why authenticity is so incredibly important in leadership.

“Authenticity is a buzzword right now,” says Kate. “I think everyone's using it but I think it's so important… As a leader it's more important to remember who you are and really, everything else falls into place at that point.”

Watch the video to learn more about why authenticity is one of the most important factors in leadership.

Authenticity is a buzzword right now. I think everyone's using it but I think it's so important. That's where people get encouraged. And that's where people know that you're flawed too. There's things in your life that aren't perfect and that's at the core is what relates people. That's where we can get on the same team. That's where we can get on the same page. It's less about, "What are these three things I need to check off in order to get people to follow me?" Because I've been down that road and people haven't followed.

The biggest opportunities within my career was a team that operated in dysfunction because I wasn't emulating what I was teaching. I wasn't who I was. I wasn't being me. I was all about doing it to get it done and doing it to produce a product. As a leader it's more important to remember who you are and really, everything else falls into place at that point. We all want to be part of something bigger. We all want to be part of a community. That's what we're built for.
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Kate Howard

Kate is a National Sales Manager with Bush Brothers & Company, based in Bentonville, Arkansas. Kate is from Nebraska and found her way to Arkansas through moves for her job where she met her husband, Jason. She is now a leader in ...

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