When to Let a Client Go

Some business relationships must come to an end.

Summary
Transcript

In this behind-the-scenes interview from Leadercast 2020—Positive Disruption, Amy Jo Martin, digital media pioneer and best-selling author, discusses what’s at stake if you hold onto a client or vendor with whom you’re misaligned. 

“Sometimes in business, we find that we are no longer in alignment with clients,” she says. “If you become out of alignment, it's a bigger liability to continue that relationship forward if it can't be fixed… your company culture will pay for that dissonance.”

Watch the video to learn about knowing when to let a client go for the sake of your team and organization.

TAKEAWAYS
- If a relationship with a client is out of alignment, it’s a bigger liability to keep that relationship. 
- Your company culture will pay for dissonance in a bad client relationship.
- You could be blocking yourself from growth and opportunity with other partners.

Sometimes in business, we find that we are no longer in alignment with clients or with vendors. And in my experience, although it is definitely an adverse situation usually, because business is involved, and there is an equal-value exchange, or there was one at one point, a transaction, you're relying on each other.

But if you become out of alignment, it's a bigger liability to continue that relationship forward if it can't be fixed, if it can't be adjusted. And the reason is because your company culture will pay for that dissonance, right? The team will feel it. You will feel it. And you're really just kind of blocking yourself from growing and expanding with other types of business, you know, with other business partners, opportunities, or maybe it's a vendor.

So although it takes a sometimes healthy tension conversation, you have to do it. You really have to address that situation because the impact it can make on your internal culture and everyone's energy levels, productivity levels definitely, becomes a liability. Even if your invoices at the end of each month are pretty big and it's tough to possibly see a piece of business go, the upside is bigger, and the opportunity cost is worth it.

Amy Jo Martin

Named one of the most powerful women on Twitter by Forbes, Amy Jo Martin helps people and businesses revolutionize their brands. She is an author of “Renegades Write the Rules,” host of the acclaimed “Why Not Now?” podcast and founder...

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