When It Becomes Their Story, Not Yours

How can leaders help the public adopt their organization's story as their own?

Summary
Transcript
Scott Harrison, founder of Charity: Water, talks about the importance of story in growing a brand. Amazing impact can happen when the story moves from the organization to the individual.
Scott Harrison, founder of Charity: Water, talks about the importance of story in growing a brand. Amazing impact can happen when the story moves from the organization to the individual.
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Scott Harrison

Scott spent 10 years as an event promoter in New York City, before leaving to become a volunteer photojournalist on a hospital ship off the coast of Liberia. Two years later, upon returning to New York City, he founded charity: water....

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