In this video, marketing expert Dana Warszona Thomas defines goal setting and explains the key factors in setting and measuring goals. Recognizing that organizations, teams and individuals need a measurable destination, Dana says that being able to define what you need to achieve is a critical first step -- and often overlooked. Next, determining when you've accomplished a goal is an essential marker in differentiating between a goal and a task. Dana also provides a series of tactical questions vital to goal-setting, such as "Why am I trying to achieve this goal?" and "Does this goal stretch my vision and skills?" Discover how to best define and measure your organizational, team and personal goals.
I think the way that I think about goal setting or I define goal setting is a measurable destination. And it's one of those things, what's the difference between having a goal and possibly just putting something on your calendar. And I think the difference between the two really is that measurable element of something that you're trying to achieve and a way that you can actually tell if you achieved it. And I think that goal setting has definitely been something over the course of time that has just become almost naturally inherent in me based on previous mentors and managers and books and things of that nature. And I think the first step when I think about goal setting is what is that destination, where am I trying to get to, why do I want to get there, and is it something that actually is a little bit of a stretch? And I think that's where sort of that combination of that measurable, achievable, and that feeling of success comes because often again you can put something on a calendar as a task. But I think the difference between a task and a goal is a combination of that measurability and also a little bit of stretching beyond what you think is possible. So in thinking about what you are trying to achieve, how you're going to measure it, making sure that it's something that's a little bit of a stretch, I think the next part of looking at goal setting is figuring out how you're going to get there and almost reverse engineering or kind of taking the step from the goal backwards to determine what you are going to do in steps and phases to actually get to that goal whether that be a personal goal or a team goal. How am I actually going to break this down? I think there is a joke out there. How do you eat an elephant? One bite at a time. So I think with any goal, you have to start to say, "Okay. In order to get there, I need to achieve this. Well, in order to achieve that, I have to do this, or I have to have certain knowledge or certain things completed." So being able to articulate what those steps are and determine how to take them one step at a time to get to that goal is important. And I think in that also celebrating the achievements of those steps are critical in making sure that you're continuing to go on and go towards your goal and that you're not getting discouraged. Because I think that's the other things is you set this kind of stretch goal. It's only going to be something that you feel good about if you can keep the momentum along the way and sometimes goals can get pretty large. So having interim steps that you can set up and actually celebrate along the way I think is important.