What Gets in the Way of Good Ideas?

Delivery is everything.


Derreck Kayongo, founder of the Global Soap Project, describes the importance of communication within the brainstorming process.

“As the creator of the idea, you have all the idea in your mind,” says Derreck. “But when you start to communicate the idea, it doesn't come out as fluently as it is in your brain.” If someone tells you your idea is bad, consider your delivery—maybe the idea isn’t bad but how you communicated it didn’t paint a clear picture for others to be able to envision what you have in mind.

Watch the video to hear more about this from Derreck. 

- Make time to reflect on your environment.
- Work on articulating your ideas well.
- Try explaining again even if your idea is initially shot down.

What gets in the way of people really getting to do their work as has been called upon them is they think that when they tell their friend about a concept they are trying to put together and the friend doesn't agree with them that it's a good idea that means it's a bad idea.

Usually what I tell people is that you, as the creator of the idea, you have all the idea in your mind. It's in there percolating, you know, germinating, but when you start to communicate the idea it doesn't come out as fluently as it is in your brain. So the listener tends to says, “Yeah, that sounds like not a good idea.” That doesn't mean that they totally understand the idea, it's just that you've given them bits and pieces of the concept and as the aggregate that bits and pieces together, it doesn't make sense.

You want to understand the idea that you really can explain it in full. That way they can get it and if they don't get it then, then they are a lost cause. But it doesn't mean that by you not being able to explain your idea in full that it's a bad idea. So every time a hear a "no" or a "maybe," I know that I haven't done a good job sometimes to explain it to where you actually can understand it.

Derreck Kayongo

Derreck Kayongo was born January 25, 1970, in Kampala, Uganda, just before General Idi Amin Dada seized power in a military coup. The new regime became known for its brutality, and today Idi Amin is one of history's most notorious dic...

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