Using Logic to Make Creative Decisions

How can left-brained and right-brained people solve problems together?

Summary
Transcript

Suzanne Morris, president of Morris Consulting Group, shares why relationship-building is critical for left-brained and right-brained people to work together to solve problems. 

As a left-brained person, Suzanne recalls when she worked on a film set alongside many right-brained creatives. “When you're in a work environment, and especially when the product you're creating is a creative product, you have to call on a different set of skills that are not on the left side of your brain in order to connect with people,” she says. “That's where I think really drawing on creating a relationship with people starts to make the difference.”

Watch the video to learn more.

I tend to be very logical. I went to law school so for three years I was learning how to solve problems. For three years, I did nothing but figure out how to create structures to solve problems. And so I consider myself to be very left-brain and then when I started my career I actually went into finance which is more left-brain kinda work. There's a left-brain solution for just about everything, right, a logical way to approach most problems in order to solve them.

However, when you're in a work environment, and especially when the product you're creating is a creative product, you have to call on a different set of skills that are not on the left side of your brain in order to connect with people and that's where I think really drawing on creating relationship with people starts to make the difference.

When we moved from shooting traditional film to digital, many of the creatives were not interested in making that transition. They liked and they understood the workflows and really they loved the quality and the creative process involved in shooting film. And I was working in New York at the time in a very traditional technology role and when I was promoted, I was asked to go to LA to help bridge the gap, to help create the sets that we could more efficiently shoot on a digital camera, especially as those cameras were starting to evolve, without having any sacrifice in the quality of the output.

So one of the many things that I ended up doing was reaching out to camera manufacturers and creating a test, essentially a test where we compared shooting a particular scene on film versus shooting is on a digital camera and so that sorta did two things. It started to get the creative executives at that company, at HBO, more comfortable with which cameras were gonna be right for the particular environment. So the right tool matched with the particular script or what was called for in the script. They got comfortable with the idea that they didn't always have to choose film to get the best results.

If you have a relationship with those people and if you can be interpersonal, if you can tell them that you're actually there to help them solve problems and put your problem that you're trying to solve aside, ask them what problems they have that they're trying to solve and along the way help them find solutions to those problems then you've just used your left brain to build relationship with someone who can now hear you, who will now listen when you come with your spreadsheet and make a suggestion.

The process is this constant push and pull, this give and take between those who are really creative who really understand and have sort of their, their finger on the pulse of what's happening in our world, the kinds of stories that people are interested in hearing, and then those of us who really think those stories are interesting and would love to consume those stories ourselves but understand that we have to make it work from a business perspective if we're gonna be successful.
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Suzanne Morris

Suzanne Morris is a passionate media executive and strategic advisor. In her consulting practice, Suzanne creates value through business planning, deal execution and operations management. She has demonstrated the ability to develop a...

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