Setting high sales goals and retention rates can be exciting. And Kim Butler
, Founder of the Whiteboard Room and business coach to creative professionals rising to the top of their industries, suggests that if those goals aren’t tied to the mission and vision of your organization, then they need to be reassessed. In this video, Kim provides three must-haves for what goals to set at work and to guide goal setting in any organization. The first step is to answer the questions: Why? Where? How? What?
“Why do you need that much in sales? Where did that number come from? How can you communicate that this number isn't just a number? That this number is something that's going to help us propel the company, propel the mission of the company?”
Are you able to answer your “why”?
(For more about defining your why, check out the video from Don Yaeger
, acclaimed speaker and best-selling author, on Team Building: Stories Define Your Purpose
.) Establishing the “why” of a goal lays the foundation to take your goal setting a few steps further and helps you answer the following two questions: Is it attainable? Does it have a deadline?
Is the goal attainable?
When goals aren’t attainable, says Kim, “it’s difficult to be motivated to [reach the goal] because you feel like you're going to fail.” As a leader, it’s your responsibility to make a goal challenging enough to inspire your team to push themselves and yet is still grounded in reality.
Does the goal have a deadline?
Are you able to prioritize your goals against your team’s daily tasks? “It's about saying there are priorities here and we have to be aware of what the priorities are; that helps us determine what is urgent and what's important.” Being constantly bombarded with to-dos can make it challenging to stay on mission. All of us, regardless of our role, must prioritize the daily challenges of our work against the organizational mission in order successfully reaching our goals.
Can you answer the three key goal setting questions?
2. Is it attainable?
3. Does it have a deadline?
Tell us your thoughts in the comment section below.
Your goal really has to be tied to your mission, vision. I think leaders have to be sure that they're communicating how the goals tie to the bigger purpose of the company, of the mission of the company, of the vision of where you're trying to push, push to where you're trying to go. Because that can get lost very easily, when you're talking about sales and marketing numbers and how many people you're going to reach and all those things. That's great, but why? Why do you need that much in sales? Where did that number come from and how is that going to help propel the mission? How can you communicate that this number isn't just a number? This number is something that's going to help us propel the company, propel the mission of the company, and really develop you as a leader and that you're invested in them. So that's one thing that goals all have to have, is they have to be tied to the mission and vision of the individual or the organization. Another thing I think every goal should be is, it should be possible but it should also be challenging. Goals that are easy to achieve are also easy to procrastinate and put off and that's not really going to push us to really achieve what we can and the potential that we have as companies and as an individuals. And so making a goal impossible makes it difficult to be motivated to do it because you feel like you're going to fail. But making the goal challenging forces us to push ourselves, to push the boundaries to really grow in a way that maybe does seem a little bit out of reach but still within the realm of possibility. The third thing that I think that every goal should have is a deadline. We are bombarded constantly with to-dos and what we should do and who needs help and who needs us here and who needs us there. If you're in an office, you're definitely being pulled here, there and everywhere and if that goal doesn't happen that's going to keep us from reaching that next plateau to propel us towards that mission and vision. And so having a deadline it's not just about when are we going to get it done, and it's not just about keeping us motivated to hurry up and run to the finish line. It's about saying there are priorities here and we have to be aware of what the proprieties are and it helps us determine what really is urgent and what's important. And that is something that is really difficult for people to do if they don't have that framework around when. When does this have to happen by? So the third thing that every goal should have is a deadline.