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The "Why" Behind Successful Goal Setting
What is the purpose that drives your goals?
Cameron Sparks, senior director of training and leader development at Booster Enterprises, focuses on creating systems and clarity in order to improve his organization’s and his clients’ success. His leadership principle around goal setting includes understanding the "what" of his clients’ goals, as well as the "why."
"That's what it's all about, is giving the customer what they need," Cameron says. "So, if we can help them reach their goals, at the end of the day, that's what we're all about."
Clearly and consistently communicating an organization’s goals helps team members recognize the purpose and value of those goals and how they can best contribute to achievement and performance.
One thing we do as a fundraising business and program is ask our schools, off the bat, "What's your goal, and what do you need funds for?" So, at the beginning of the process, if we know that schools can reach their goals, and we're going to reach our goals, and they're probably going to use us again next year, and we're going to have that continued business, which is huge for us, but at the same time, one way in which we do that, is communicate the goal. Not just the amount the school wants to raise, but what they're raising funds for. Telling a story to the students and to the parents of, "Hey, parents, we don't need $20,000 for a PTA budget. We need $20,000 for a brand new playground, because this one is 20 years old, and students deserve the best playground," or "Technology is rapidly improving and we want the best technology for your students."
At the end of the day, parents want what their students want. They want their students to have the best education. So if we can come alongside the school and tell that story through the school and with the school, of what the funds are being raised for, then ultimately the school is going to reach their goals and we're going to reach our goals. We have them look back on what they've done in the past and we usually raise more than they did with a product sale, or cookie dough, or wrapping paper, all that stuff.
But at the same time, we're not going to raise them half a million dollars, so there is kind of a limit of what our program can do in two weeks. But at the same time we're going to bring in a good amount of funds in two weeks. So, to coach them up and say, "Hey, we've been doing this for 12 years, we've run this 1500 times, we want to help you. But at the same time, help us, tell us what you need, and we'll consult and figure out what our goals are and how we can reach those." That's what it's all about, is giving the customer what they need. So, if we can help them reach their goals, at the end of the day, that's what we're all about.
Cameron Sparks is the senior director of training and leader development at Booster Enterprises, where he has been a team member since 2008. Before moving into the director of training role, he previously served as an experience leade...
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