The Value of Critique

Are you welcoming and encouraging a culture of critique?

Summary
Transcript

In this backstage interview from Leadercast Women 2019, Luvvie Ajayi—award-winning author, speaker and digital strategist—shares why leaders, and their organizations as a whole, must welcome critique if they want to succeed.

“An organization that does not welcome critique is one that's going to fail,” she says. “It's basically like being a person who's surrounded by yes people… You have to welcome thoughtful disagreement, thoughtful criticism and thoughtful feedback.”

Watch the video to learn more about the value of critique.

Every organization should have people who can tell them the truth because I think when people are able to bring honesty to the table, whether it's in critique, and thoughtful critique of course, it challenges people to do their best work. Because if you know that it's going to be critiqued, or possibly poked a hole through, when you present it, you will want to present the best version of it. You might have thought through answers to questions people might ask.

So I think an organization that does not welcome critique is one that's going to fail because it means people, it's basically like being a person who's surrounded by yes people. Because who's going to make sure you that are showing up in the way that you know how? Who's going to make sure that you're your most authentic self, your best self? So same for organizations. You have to welcome thoughtful disagreement, thoughtful criticism and thoughtful feedback.

I think critique can happen in any medium. It can be in a meeting. It can be via email. It can be a phone call. I mean, I think face-to-face is also always helpful because you get to feel the person's intention and emotion and body language. Critique is not something that just needs to happen in one way. It comes in different ways. I actually think the word critique comes with a lot of negativity attached because people instantly think it's a negative. Critique is not necessarily always negative. It's me saying, "Hey, I'm expecting better or something different.”

Luvvie Ajayi

Luvvie Ajayi is an award-winning author, speaker and digital strategist thriving at the intersection of comedy, technology and activism. She is the author of instant New York Times best-seller "I’m Judging You: The Do-Better Manual." ...

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