The Key to Retaining Talent

What is the ABCD model?

Summary
Transcript

Michele Sarkisian—strategy, growth and culture advisor—describes the ABCD model for employee retention. 

“There are four drives to engagement of anybody,” explains Michele. “There are the ones that we know about—the rational drives like acquisition and retention—then there are the emotional ones, and that's bond and create. We call it the ABCD model: acquire, bond, create, defend… If we can create an environment at work that flexes all four of those muscles, we're going to retain our employees.”

Watch the video to learn more about the ABCD model.

The key to employee retention, you know, as you've heard many times before, is to definitely have a why that they can rally around. I also think a couple of characteristics that leaders throughout the organization, I mean, at the very top all the way through the organization, need to have is empathy and curiosity. In fact, if I were going to name the two primary characteristics, it would be empathy and curiosity. So why are you here? You know, what's your story? How do you think you can add value? What puts a spring in your step in the morning? You know, those types of things.

Then I think it's really caring about the types of benefits that you can offer, the work environment that you can offer, the ongoing communication that you're making available, community and collaboration in the company. I learned when I was in corporate that really there are four drives to engagement of anybody. There are the ones that we know about, the rational drives like acquisition and retention or acquisition and security types of things. Then there are the emotional ones, and that's bond and create. We call it the ABCD model: acquire, bond, create, defend.

So many companies think about the acquire and defend component and don't spend as much time on the bonding and create component. But when you look at people's personal lives, whether it's on LinkedIn, Facebook, what have you, they're very quick to promote what groups they belong to. They're very quick to profess their ideas and so forth. Those are those two muscles that don't get exercised enough at work. If we can create an environment at work that flexes all four of those muscles, we're going to retain our employees.
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Michele Sarkisian

Michele Sarkisian is an expert in growth strategy and execution, focused on aligning purpose, people and profit (P3). She has 30 years of experience helping senior executives design and execute growth strategies to capture market shar...

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