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Rediscover the Value of Coaching
Do your leadership principles include team coaching?
Brett Trapp is the former executive vice president of client experience for Booster Enterprises, where he led a team of more than 300 members who supported 900,000 students in Boosterthon fundraisers each year. When Brett talks about team building, people listen!
A key principle of Brett’s leadership approach to team building is the value of coaching, particularly because he recognizes how much time it takes, and how little time leaders feel they have.
"This is a big struggle for a lot of leaders because often our day is completely hijacked by non-essential tasks," Brett says, "when really what our team needs is someone to sit down with us across the table and give us honest feedback, honest coaching."
Watch the video to learn more about the importance of coaching your team members.
We work in the creative space. Oftentimes that means taking a project or an asset that has been created and just talking about it and saying, "Hey, here's what worked. Here's what didn't work. How can we improve it?"
And for me the times that I've been impacted the most by a leader it's when they've taken the time to coach me, and that's what people crave. That's what people want more than anything is for someone to invest in them on a personal basis. So as a manager, as a leader in my organization, one of my top roles is to give personal, one-on-one coaching. It's often not quick, it's often not easy, it's often not efficient, but it's the best way to help someone grow and become the leader they're designed to be.
What I love about coaching is there's two bits of value that are added. Number one is the material you're coaching them on, you're actually helping them grow in their craft. The second value of coaching is that it lets people know that you care. Oftentimes leaders are perceived as being extremely busy, extremely distracted. They're often zipping around the office, in and out of meetings, and what happens is when you sit down to coach one of your team members, they sense that you care. They sense that you love them in some way.
Again, what does that do for that person? It makes them feel valued. It reengages their heart with their work. It increases loyalty to you as a leader and really to the organization. And so there's a double value in coaching, not just in helping them grow, but in helping them feel cared for and valued.
Brett Trapp is the former executive vice president of client experience for Booster Enterprises. Booster’s primary offering is the Boosterthon Fun Run, the preferred fitness fundraiser for America’s top schools. Boosterthon’s more tha...
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