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Positive Work Culture: Build-in vs. Buy-in
Are you selling yourself short?
It’s this culture that creates “build-in” vs. “buy-in” – an effective approach to employee engagement and building collaborative, communicative teams. When you aim for buy-in, you’re essentially selling people on something; when you aim for build-in, you get their willingness to participate.
There's a fantastic organizational psychologist over at UCLA’s Anderson School of Business named Iris Firstenberg. She uses a term called “build in”. It's the opposite of buy-in and it’s that concept of get people involved. If you're trying to get buy-in from them, you are trying to sell them on something. If you get build-in from them, you get their engagement, you get their willingness to participate in what it is you are trying to accomplish, and it’s going to be way more effective in the long-term.
Sean Monahan is a co-owner of M.i. Productions (parent company of the nationally renowned Mission iMPROVable and M.i.’s Westside Comedy Theater) and a Senior Instructor for Business Improvisations who travels the country leading works...
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