Driven Innovation in 3 Steps

How can you drive creativity and innovation on your team?


In this video, Scott Docherty, creativity trainer at Procter & Gamble, provides three steps to leading successful meetings for action-based outcomes: 

1) Approach meetings with an openness to possibilities.

2) Allow the generation of new, unscripted ideas.

3) Encourage collaboration and respect throughout the creative process.

Watch the video to learn how to creatively assess problems, allow the creative flow to take place and manage great solutions to gain an edge in effective meeting outcomes.

All of you as leaders are going to have to lead meetings, brainstorming meetings at some point in your career. There's really three things you've got to be thinking about when you're going to lead brainstorming meetings with your employees to make them as successful as possible.

Number one is you have to not negate great idea generation. Your employees have some great ideas and you need to be open to every single possibility. Even those possibilities and those ideas that you may think that you've tried in the past and didn't work, that does not mean that they will not work again or that someone won't build and add upon it and change it just slightly to make it successful.

Number two is you cannot go into a brainstorming meeting prescripted. What that means is you can't go in with the idea of the solution already. If you do that, they're going to see that you've already got the solution and all you're really looking for is someone to validate the idea you've already come up with. And number three is you cannot rush the creative process. Most brainstorming done in the business world today is done wrong. We get people together in a meeting for a half hour or an hour, we've got a problem statement and we ask them to come up quickly with ideas. Good employees who really practice creativity need what we call as an incubation time. So to really run a great brainstorming meeting, pull your people together and spend that half hour or an hour just talking about the problem statement. Don't talk about ideas or possible solutions at this point, just talk about the problem. Maybe how the problem can be rephrased. Maybe how the problem, what are the constraints and confines of it. And then give your employees a day or two to really incubate on that and say, We're going to get back together in 48 hours and now we're going to come up with great ideas about possible solutions."

So the three things to remember when leading great brainstorming sessions is don't negate great ideas, be open to all possible solutions. Number two, don't come in scripted and looking for validation. Be open for anything. Number three is don't rush your employees to solutions. Give them time to incubate to come up with great ideas.

Scott Docherty

Scott Docherty is a creativity trainer at Procter & Gamble, using the principles of improvisation to coach employees and help them unleash their creativity to drive business innovation. In his current role at Proctor and Gamble, S...

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