Maximizing the Creativity Process

Are you fostering creativity in your team?

Summary
Transcript
In this video, John van Vleck shares three key elements for inspiring creativity and getting the most out of the creative people on your team.

How do you foster creativity? Please share your strategies for enhancing the creativity process in the comments below to inspire us all.

We are all creative in some way. The goal is to create an optimum environment for sharing and building upon innovative ideas, and ensuring that the creative output can be tied to a business need and return.

The first step in the creative process is to identify a single task on which to focus. Be up front about it and be clear about when you’re doing what. At this point you’re in expansionist mode and entertaining any possibility.

Next, give creative thinkers a sufficient amount of time and space to simply create. Many of the problems that we’re solving are not easy, and the beauty of a creative mind is their ability to think differently about it. Give them the freedom to do exactly that. Give them the space and the parameters, and then allow them to be creative.

Finally, recognize that all brainstorming sessions must have a "landing" — a time to wrap it up, filter the ideas and create next steps. Discover how to maximize your creative thinkers and foster an atmosphere that allows your team to dream.

What's missing in business? Humanity. Feel. The edge that leads to something new and unique. John Van Vleck is the founder of The Green Room Collective, working with organizations to help bring these values to organizational culture, team building and creative ideation.

John believes that people create the magic in business — not process, protocols or procedures. His mission to infuse business with more humanity and “feel.” John is known as an optimistic, passionate creative who has the ability to “dice and slice a problem and in the process find many solutions to solve it.”
I would argue and I just believe that we're all creative in one way or the other and that my role, my job is to help enable that and to allow for it. But with people, who with the title creative, I think there's a couple things you can do. One is signal and say, "Hey, you know what? We really need your creative juices on this and we need you to help others be more creative." So give them one task.

Two is to give them space to be creative. I think many of the problems that we're solving for are not easy and the beauty of a creative mind is their ability to think differently about it. So give them the freedom to do that. Then at the same time I think you have to signal that at some point we're going to have to land. So give them the space, give them the parameters from which, the freedom and the framework, and then allow them to be creative, but also letting them know that we do need to land. We can't just be soaring the skies, but at some point we need to apply.

I think being very up front about it and being clear about when we're doing what. When we're in expansionist mode, when we're entertaining any possibility and then signaling when, "Hey look, we've done that now, now we need to analyze, we need to reduce, we need to filter, and we need to land." I think if you can signal those things, you're going to get the most out of people.
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John Van Vleck

What's missing in business? Humanity. Feel. Edge that leads to something new and unique. John Van Vleck is the founder of The Green Room Collective, working with organizations to help bring these values to organizational culture, team b...

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