Making a Profit vs. Making a Difference

Can you really do both?


Lisa McLeod, author of Leading with Noble Purpose, shares a story about a client of hers that found balance in being assertive in sales while remaining true to making a difference to those they serve.

“They've really embraced this whole concept that we're going to be very assertive and we are going to make a difference,” shares Lisa. She explains that the key to ensuring this balance existed was that they had to get very clear on their organization’s purpose, and build a team of true believers.

Watch the video to hear about how getting clear on your purpose will enable you to earn profits AND make a difference.

So, one of the clients I admire most is a company called G Adventures. They are an adventure travel company out of Toronto. I have to say, they were already clear on their purpose. They were high engagement when they called me, and part of me kind of wondered, to be honest, "Why are you calling me? You're already doing really well." But the founder of the company, a guy by the name of Bruce Poon Tip, said, "We're doing well, but I think we could do even better."

And over the course of two years when I worked with them, they were growing at a rate of 25 percent a year, and now they're growing at a rate of 35 percent a year.

I'll tell you one of the things that I admire about them as a company, and it really started with him as a leader, is they've really embraced this whole concept that we're going to be very assertive and we are going to make a difference.

You talk about the tribe of true believers. They have people all over the globe. They do adventure travel, and they have people all over the globe so dialed in to the idea that when you travel, your whole life changes. Your horizons broaden.

I can go into the backroom with the people writing software for that company, I can go into the finance department, and they all are these starry eyed, the magical transformative power of travel.

I admire them so much because I've been on their trips and they are transformative. Just one of the things I admire so much is how every person in their company is so clear on this. They just signed a huge deal with National Geographic. They've become the leaders in their space. And so, for me, it's exciting and humbling that I was able to play a part in helping them accelerate that growth and do something so meaningful for so many people. And, they're a very profitable company.
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Lisa McLeod

Lisa McLeod began her career at Procter & Gamble, where she was a sales leader, sales managers, and sales training. She went on to become the Vice-President of Vital Learning --an international training company - before founded he...

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