Leaders Create Focus Which Leads to Brilliant Simplicity

How do you help others stay focused?


In this video, leadership expert and best-selling author, Dr. Henry Cloud, shares a formula great leaders use to make it simple for others to follow them.

Our brains can only truly attend and focus on one thing at a time. Great leaders help create the focused attention necessary in others in order to help collectively move toward a common business goal.

You can have a lot of projects going at once, but the physiology of the brain allows you to focus on only one thing at a time. What great leaders do is lead people in ways that the people’s brains can actually follow.

Here’s the formula. The pre-frontal cortex of your brain performs executive functions of the brain. There are three of these functions that you and your people need to do to be able to move anything forward.

Number one, the brain must attend to what is relevant so it knows what to do. When you’re driving your car, you got to know there’s a relevant stimuli. What’s my speed? What cars are coming? What lane am I in?

Number two, you’ve got to inhibit everything else. You can’t be texting. You can’t be watching a video.

The third thing you have to do is create a working memory. If you’re dropped out of a time machine into a car, you don’t know what to do next because you don’t know what you just did.

Great leaders do these three things in a multitude of ways. They have people focusing on what is relevant and shutting everything else out. And they keep it current.

Goals are met not because just you want it to happen. Desire is important, but there are a lot of people with desire who never reach their goal. One of the biggest factors in achieving goals is what gets prioritized. And if it becomes the attention and the focus, and people know what to attend to, and that’s what’s in front of them over and over and over, then it will happen.

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Dr. Henry Cloud

Dr. Henry Cloud is an acclaimed leadership expert and psychologist who draws on his extensive experience in business, leadership consulting, clinical psychology, and church ministry to impart practical and effective wisdom for growing...

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