Intentionality in Positive Disruption

Being intentional is way more important than being brilliant.

Summary
Transcript

In this behind-the-scenes interview from Leadercast 2020—Positive Disruption, Sangram Vajre, chief evangelist and co-founder of Terminus, explains the valuable role intentionality plays in positive disruption. 

“Being intentional is way more important than being brilliant,” he says. “[When you’re intentional,] you're going to focus on it. You're going to clarify it. You're going to make it easy for your employees and your customers to understand who you are, what you stand for. And probably the most important of all, you're going to make sure that you're moving in the same direction and create momentum for your business.”

Watch the video to hear from Sangram about intentionality over brilliance. 

TAKEAWAYS
- Intentionality plays a big role in positive disruption.
- To be intentional, you must focus, clarify, simplify and create momentum. 
- The risk of not being intentional is that you’ll become distracted.

Intentionality plays a big role in positive disruption. When you think about the quote that comes to my mind that I started saying about two years ago is this, “Being intentional is way more important than being brilliant.” Let me say that again. Being intentional is way more important than being brilliant.

If you're intentional about something, here are a few things that you're going to do: You're going to focus on it. You're going to clarify it. You're going to make it easy for your employees and your customers to understand who you are, what you stand for. And probably the most important of all, you're going to make sure that you're moving in the same direction and create momentum for your business.

So intentionality creates all these things for you. But if you're not intentional, the risk of that is you'll be distracted, and we all know how that goes. So being intentional is way more important than being brilliant.

Sangram Vajre

Sangram Vajre is co-founder and chief evangelist of Terminus, a leader in account-based marketing that has raised more than $20 million in funding. He wrote the very first book on account-based marketing, and is an international speak...

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