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If You Confuse, You’ll Lose
Are you communicating simply?
Donald Miller, CEO of StoryBrand, explains why simplifying your brand message and communication is essential to winning as an organization.
“The brand that communicates the simplest is going to win,” he says. “If you confuse, you’ll lose. We can’t afford to confuse people. But it doesn’t have to be this way. If we clarify our message, customers will listen.”
Watch the video to hear Donald explain why simplicity is key in brand messaging.
Now if you hand your customer one eight-pound bowling ball, right, they're going to be able to handle that. You hand them two, they might be able to handle that. You hand them three, that's a lot of bowling balls. What happens when you hand them the fourth? How many do they drop? All of them. And that's what happening to most of us in our team meetings, in our marketing collateral and all of our communication.
The brand that communicates the simplest is going to win. The brand that communicates the simplest is going to win. We have a mantra around StoryBrand and it's this — if you confuse, you'll lose. If you confuse, you'll lose. We can't afford to confuse people.
But it doesn't have to be this way. If we clarify our message, customers will listen.
As the CEO of StoryBrand, Donald Miller helps businesses market their stories, and helps individuals steward their stories. Donald’s speaking topics come from his best-selling books, which have spent a combined total of more than a ye...
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