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How to Win Back Disengaged Employees
Do your employees feel connection and meaning in the work they do?
“They want connection and they want meaning,” says Lisa. “This overrides every cultural barrier, age, sex, race. This is a common human need, connection and meaning. We want to make a difference.”
Watch the video to hear Lisa share more about re-engaging employees and why having a noble purpose as an organization can produce a tribe of people who care about the work they do.
Years ago, when organizations started with all of these accountability metrics, it sounded good in theory, but let me tell you what actually happened. Everything changed, and instead of business being about the customers, the drumbeat of business became about what I call this quarterly capitalism, where everyone's focused on productivity metrics, trying to hit the number, hit the number, hit the number. It actually had a chilling effect on morale.
One of the things that we've seen with our clients is when you have that purpose, that noble purpose, to truly improve the lives of your customers, it becomes a tool for employee engagement.
You see, people need two things: They want connection and they want meaning. This overrides every cultural barrier, age, sex, race. This is a common human need, connection and meaning. We want to make a difference.
What this narrative of profits and earnings has shown us… And it matters. Profit matters, earnings matter, shareholders matter, but you cannot spreadsheet your way to passion. When you give employees something to care about that's bigger than themselves, that is how you become one of those noble-purpose companies. That's how you outperform your competition, and that's how you create what I call the tribe of true believers, people who care.
Lisa McLeod began her career at Procter & Gamble, where she was a sales leader, sales managers, and sales training. She went on to become the Vice-President of Vital Learning --an international training company - before founded he...
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