How to Find Your Own Purposeful Work

What do you wake up thinking about?

Summary
Transcript

In this backstage interview from Leadercast Women 2019, Luvvie Ajayi—award-winning author, speaker and digital strategist—shares her thoughts on how to discover your purpose. 

“People just need to focus on doing what feels real,” she says. “A lot of times people are like, ‘How do I find my purpose? How do I find out the work I'm supposed to be doing?’ It is typically the thing that you think is too easy… The thing that you love, the thing that you wake up thinking about, the thing that comes to you sometimes effortless is usually the thing that you need to focus on.”

Watch the video for more.

I've been blogging since 2003 and I started doing recaps around 2010, TV recaps. You know, talk about the insight that I notice and it really did help my blog grow and my voice grow and my name grow because people felt like they were watching the show with me. It was an exercise in something that I was just compelled to do.

For me, my career, a lot of my career, especially in the beginning, there was no strategy attached, which is why I know the power of authenticity and I understand how valuable it is to really just do the things that you feel are on your spirit to do. Sometimes we are very stuck in strategy, but I think sometimes the strategy will take us away from what feels most authentic. So I just did what I felt was authentic.

I think people just need to focus on doing what feels real. And I have to say that because a lot of times people are like, “How do I find my purpose? How do I find out the work I'm supposed to be doing?” It is typically the thing that you think is too easy. It is typically the thing that feels like low-hanging fruit, it is typically the thing that you're like, “Nah, I just do that, it's a hobby.” The thing that you love, the thing that you wake up thinking about, the thing that comes to you sometimes effortless is usually the thing that you need to focus on.

And honestly, that's why it took me a long time to call myself a writer because for me writing just felt too easy. I was like, “Oh, no, no, no.” I thought writers struggled through coming up with words and writers are the ones with writer's block who sit there and have a hard time coming up with things. So it is the reason why it took me literally nine years to call myself a writer. And I always encourage people that the work that you're supposed to be doing, the purpose you should be following is that thing that comes very easy. So figure out what that is, write it down or start paying attention to what you're thinking about throughout the day and it's hidden in there somewhere.
Data 2fimages 2fpqnzkig4rmmriwupqyjn 20171203 luvvie12448

Luvvie Ajayi

Luvvie Ajayi is an award-winning author, speaker and digital strategist thriving at the intersection of comedy, technology and activism. She is the author of instant New York Times best-seller "I’m Judging You: The Do-Better Manual." ...

Take Action

Complete the following Action Items to put the insights in this video into practice,
and share them with your team to continue your leadership growth.

Perfect your new leadership skills every day with these exclusive Leadercast exercises, available to Subscribers! Click here to become a Subscriber.

Liquid error: No such template 'platform/programs/search-modal'