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How to Choose the Best Idea
Is your idea EPIC?
1. Is the idea effective?
2. Is it practical?
3. Is it innovative and cool?
“Once we have some meaningful things we can begin to debate as a team, then we can move forward with confidence that we've actually chosen the right idea,” says Todd. “This was the most effective, practical, [innovative] and cool idea, so we're gonna move forward with this. That spells the word EPIC.” Watch the video to learn more about selecting the best idea.
Yes, of course it has to be effective and yes, it has to be practical, but it's also really important that your team falls in love with the idea so that they'll bring their best to the table. If you have five ideas on the table, you can put all of them out and you can say, "OK, let's look at these ideas. Let's rate them on the scale of one to 10. How effective is this idea? How effectively does this solve the problem that we're trying to solve for the client or for the customer, whoever it is? How practical is this idea? OK, great, it's an eight out of 10. We're pretty confident we can get this done. Great. How innovative and cool is it?" Then by ranking these ideas on a scale of one to 10, you can begin to see, "OK, which couple of ideas are leading ideas that we really like?"
You have some tangible handles that you can use then to begin to debate the ideas rather than having one person on one side of the room saying, "But I just like this idea. It just feels so good to me." Well, that's not really all that helpful. Once we have some meaningful things we can begin to debate as a team, then we can move forward with confidence that we've actually chosen the right idea. This was the most effective, practical, and cool idea, so we're gonna move forward with this. That spells the word EPIC: effective, practical, innovative and cool. If you can rank them, gives you some really concrete handles to use.
Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books—The Accidental Creative, Die Empty, Louder Than Words and Herding Tigers—which have been translat...
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