How to Choose the Best Idea

Is your idea EPIC?

Summary
Transcript

Todd Henry, speaker and author of several books including The Accidental Creative, shares three questions leaders can ask to figure out what idea is the best one to move forward with. 

1. Is the idea effective?
2. Is it practical?
3. Is it innovative and cool?

“Once we have some meaningful things we can begin to debate as a team, then we can move forward with confidence that we've actually chosen the right idea,” says Todd. “This was the most effective, practical, [innovative] and cool idea, so we're gonna move forward with this. That spells the word EPIC.” Watch the video to learn more about selecting the best idea.

There are really three things we have to consider. The first thing is: Is the idea effective? Does it solve the problem we're trying to solve? Well, if it doesn't, then why are we even talking about it? If it's effective, great. It stays in the conversation. The second thing we need to evaluate is: Is it practical? Can we actually execute this idea within the constraints that we have, resources, time, the people that we have on the team? Third qualifier is: Is it innovative and cool? Is this something that we like? Is it something we really feel some energy around executing? Because you can have an effective and practical idea and the team's like, "Ugh. Great, here we go again." Not necessarily gonna inspire the kind of effort that you probably want.

Yes, of course it has to be effective and yes, it has to be practical, but it's also really important that your team falls in love with the idea so that they'll bring their best to the table. If you have five ideas on the table, you can put all of them out and you can say, "OK, let's look at these ideas. Let's rate them on the scale of one to 10. How effective is this idea? How effectively does this solve the problem that we're trying to solve for the client or for the customer, whoever it is? How practical is this idea? OK, great, it's an eight out of 10. We're pretty confident we can get this done. Great. How innovative and cool is it?" Then by ranking these ideas on a scale of one to 10, you can begin to see, "OK, which couple of ideas are leading ideas that we really like?"

You have some tangible handles that you can use then to begin to debate the ideas rather than having one person on one side of the room saying, "But I just like this idea. It just feels so good to me." Well, that's not really all that helpful. Once we have some meaningful things we can begin to debate as a team, then we can move forward with confidence that we've actually chosen the right idea. This was the most effective, practical, and cool idea, so we're gonna move forward with this. That spells the word EPIC: effective, practical, innovative and cool. If you can rank them, gives you some really concrete handles to use.
Data 2fimages 2fxcflnedct3qoy5ztfvbj toddhenry

Todd Henry

Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of four books—The Accidental Creative, Die Empty, Louder Than Words and Herding Tigers—which have been translat...

Take Action

Complete the following Action Items to put the insights in this video into practice,
and share them with your team to continue your leadership growth.

Perfect your new leadership skills every day with these exclusive Leadercast exercises, available to Subscribers! Click here to become a Subscriber.

Liquid error: No such template 'platform/programs/search-modal'