How to Attract the Right Talent

Is your job posting a reflection of the person you’re looking to hire?

Summary
Transcript

Syrine Reese, principal HR consultant at Brainy HR Solutions, L.L.L.P., explains the difference between a job description and a job posting, and how job postings determine the kind of talent you attract.

“There is a very clear distinction between a job description and a job posting,” says Syrine. “The job description is the HR tool that's used to determine how well a person is performing. That's the legal document. A job posting, that's the pizazz… It speaks to the type of person that you're looking to hire, that person that you know is going to be successful in the role.”

Watch the video to learn how to create a job posting that will draw the kind of talent you want to hire.

So, how do you put a job posting in the market that's going to attract the right person? No. 1, there is a very clear distinction between a job description and a job posting. The job description is the HR tool that's used to determine how well a person is performing. That's the legal document. A job posting, that's the pizazz. That's speaks to the organization. It speaks to the type of person that you're looking to hire, that person that you know is going to be successful in the role.

So, you're looking for an accountant. So, we know an accountant has to do the bookkeeping. They have to do all of these things that may not be that exciting. But in the job posting, if you put out into the market, "Here's an opportunity to impact the bottom line of an organization. Here's the opportunity for you to turn a job that is typically viewed as just run of the mill into something that really hits the bottom line and impacts your organization long-term. Do you have experience in running numbers? Do you have experience bookkeeping? Is that part of your DNA? If so, this is the organization where you can use those skills and excel."

It changes the audience because the words start to jump off of the paper. It's much more intriguing, particularly in this day and age where social media runs everything. I mean, this day and age, you can have a video job posting. You can talk about the organization's culture. You can do a two-minute skit. So, it's really important to think creatively about, "How can I attract the type of person that I actually want to hire?"

So, if you put the job description out, that's the kind of person you're probably going to get, that person who's really just looking for the job. But if you're selling a career and a massive opportunity to change the organization, then you have to put it out there that way.
Syrinereese

Syrine Reese

With nearly 20 years of progressive and diverse human resources experience, Syrine A. Reese is recognized as a successful organizational change agent, builder, mentor, community leader, entrepreneur, and mother of two.

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