How Do You Leverage Social Media?

Social media is a form of storytelling.

Summary
Transcript

In this backstage interview from Leadercast Women 2018, Jess Ekstrom, founder and CEO of Headbands of Hope, explains how to use social media to elevate your brand.

“Social media is a great way to storytell,” she says. “People aren't really looking for the product or the price tag, or how it compares to other products. They want the story behind it. [Headbands of Hope uses] Instagram, Facebook, newsletters, anything as a way to make people feel connected to our cause.”

How are you using social media to tell your story and connect people to your cause? Watch the video to hear more from Jess on leveraging social media.

TAKEAWAYS
- Use social media to tell stories.
- Don’t be afraid to be transparent or vulnerable in sharing online.
- Post content that resonates with your specific crowd online.

    Social media is a great way to story tell, and I feel like, with brands like mine and so many brands now, people aren't really looking for the product or the price tag, or how it compares to other products. They want the story behind it. So we use Instagram, Facebook, newsletters, anything as a way to make people feel connected to our cause.

    Using social media to tell stories, show some behind the scenes... Because I also think social media at first was this very curated way to show this picturesque life. And no one really wants that anymore, because we all know that really isn't real. So if you can kind of humanize your brand or you as a leader, I think it's just helpful in growing your following in a really authentic way.

    When it comes to social media and telling your story, it's important to know who your audience is. People love to connect to things that they can relate to. So I think it's a really great way, when you're crafting social media and whether you're doing a story or a newsletter, is to ask yourself, "Will people be able to see themselves in this post?" Because that will resonate that much more.

    Jess Ekstrom

    While interning with a wish-granting organization for kids with life-threatening illnesses, Jess spent her junior year at North Carolina State University developing her company, Headbands of Hope. The company partners with retail stor...

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