How Do You Lead Across Generations?

Capitalize on each generation’s strengths.

Summary
Transcript

Jess Ekstrom, founder and CEO of Headbands of Hope, shares why leaders must seek and utilize the strengths of each generation in the workforce. 

“The great part about generations is the evolutions of strengths,” shares Jess. “If we can find ways to really utilize those strengths and work together, then that would be a beautiful place to be.”

Watch the video to learn more from Jess about understanding the generations we lead.

If we can find ways to capitalize on each generation's strengths, and then support ways that we could have improvement. Being a millennial, there are some things that... You know, we grew up during social media, and we grew up having a very image-driven life of not necessarily of who we are right now in person, but how we are looking on social media. So that can be a flaw that we need help with in having that face-to-face interaction and being encouraged to show up and be there instead of hiding behind our phones, but then also, we're very technologically savvy in that way where we understand a lot of the platforms.

We understand maybe where certain audiences are using, what they're not, the demographics behind them. So, if we can find ways to mobilize the good in that, in those generations, and then support each other instead of being more divisive, then I think that would be a beautiful way to work together because I think the great part about generations is the evolutions of strengths. And so if we can find ways to really utilize those strengths and work together, then that would be a beautiful place to be.
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Jess Ekstrom

While interning with a wish-granting organization for kids with life-threatening illnesses, Jess spent her junior year at North Carolina State University developing her company, Headbands of Hope. The company partners with retail stor...

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