How Brave Leaders Take on Challenges

Do you relentlessly own the work you do?

Summary
Transcript

Seth Godin, marketing guru and best-selling author, explains why the desire to own the work you do is crucial in overcoming challenges as a leader.

“The criticism, the things that might not work, these are the essences of being brave today,” explains Seth. “You [must] be unreasonable in your willingness and your desire to own [what you do].”

Watch the video to learn more from Seth about how brave leaders take on challenges.

You all remember the movie, "Singin’ in the Rain." You probably remember that epic scene in which Gene Kelly is singing his heart out as it rains on that Hollywood set. What you might not remember is that the whole time, Gene Kelly has an umbrella. But it's not called "Singin’ With an Umbrella," it's called "Singin’ in the Rain." The rain is the point.

The rain, the criticism, the things that might not work, these are the essences of being brave today. That's our work, the emotional labor we do is the work of owning it, of standing for something. I'm arguing not just that you be remarkable, but that you be unreasonable in your willingness and your desire to own it.
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Seth Godin

Seth Godin is the author of 17 books that have been best-sellers around the world and have been translated into more than 35 languages. You might be familiar with his books Linchpin, Tribes, The Dipand Purple Cow.

In addition ...

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