Failures: Apple's Hidden Stories

What can you learn from failure?

Summary
Transcript
Steve Wozniak, a legend in the tech world and, along with Steve Jobs, co-founder of Apple, offers a candid discussion about failure. Sharing experiences from his own life, Steve recalls his “failures” as “steps along the way.” Understanding that he may not succeed, he says, eliminated the pressure and allowed him to learn and increase “my ability to create new things that didn't exist before.”

Steve says he appreciated the ability to make new things, even if they didn’t make money. Steve adds, “In fact, all the product failures of Steve Jobs and the reasons behind them are just unknown stories. They really aren't told… When you have a successful company [and] you're making money, all the failures can be hidden and forgotten.”

How are “failures” perceived in your organization? Do you feel that you have the ability to, as Steve says, make the right product, even if it doesn’t make money? Share your thoughts in the comments section below!

Watch Steve’s full interview from Leadercast Live at http://old.leadercast.com/category/now/leadercast-live-2016/ and learn the other elements that he attributes to his success!
Leadership ... we often talk about failures [which can] really lead us to learning and improving on it. I think of my own life. I did a lot of little projects for fun. They weren't for money, and every time my intelligence, my ability to create new things that didn't exist before, increased, increased, increased. You could call them failures, but they weren't failures. They were steps on the way.

If you're in a company, you might have failures like that that increase your ability to make the right thing but they didn't make money. But you know what? When you have a successful company, you're making money, all the failures can be hidden and forgotten.

In fact, all the product failures of Steve Jobs and the reasons behind them are just unknown stories. They really aren't told. But that story never gets told that way because we were still profitable and making money. So a lot of these things, what is failure and what isn't, and what do I really learn from it, to me success in life is when I smile.
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Steve Wozniak

A Silicon Valley icon and philanthropist for the past three decades, Steve Wozniak helped shape the computing industry with his design of Apple’s first line of products, the Apple I and II, and influenced the popular Macintosh. In 197...

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