Don’t Wait for Senior Leadership

Are you naming and claiming a noble purpose for your own department?

Summary
Transcript

Lisa McLeod, author of Leading with Noble Purpose, explains why leaders, particularly those in middle-management positions, shouldn’t wait for senior leadership to name and claim a noble purpose for the work they do.

“You can name and claim your own noble purpose within your own department,” shares Lisa. “Look at your group and ask these three questions: How do we make a difference to our customers? How do we do it differently? And, on our best day, what do we love about our jobs? You can name and claim that for your own department.”

Watch the video to learn more from Lisa about how to establish a noble purpose from your seat at the table.

So, a lot of times I get emails and comments from people in the middle of an organization. They say, "Well, all of this sounds really good, but guess what's happening up here? All they care about is the numbers." To that I say, don't wait.

Let me tell you. You can name and claim your own noble purpose within your own department. I don't care if you have three people, if you have two people. Look at your group and ask these three questions: How do we make a difference to our customers? How do we do it differently? And on our best day, what do we love about our jobs? You can name and claim that for your own department.

I'll also tell you something kind of interesting. Noble purpose is catching. One of things I often talk about is one of our largest clients is a company called Flight Centre. They're out of Brisbane, Australia, and they have 80,000 people. Well, they launched noble purpose because four people in one workroom had read the book and decided to do it. One year later, the whole company was launching it.

So, don't discount your power, but don't wait for senior leadership. Start now. One of the easy things you can do as a leader is simply tell what I call a customer impact story. Make sure in your team meetings you're sharing stories about how your team's work affected the lives or businesses of your customers. If you start every single meeting with those stories, and you teach your team how to tell their stories, you will notice an emotive shift in the way your organization runs.
Jxwgzz8vtlazus843joa mcleod headshot

Lisa McLeod

Lisa McLeod began her career at Procter & Gamble, where she was a sales leader, sales managers, and sales training. She went on to become the Vice-President of Vital Learning --an international training company - before founded he...

Take Action

Complete the following Action Items to put the insights in this video into practice,
and share them with your team to continue your leadership growth.

Perfect your new leadership skills every day with these exclusive Leadercast exercises, available to Subscribers! Click here to become a Subscriber.

Liquid error: No such template 'platform/programs/search-modal'