Do What You Say

Are you following through on your personal vision?


In this video, Craig Groeschel, founder and senior pastor of, explains the role leaders must play as "chief reminding officer" for their teams. Consistent communication is key. It is impossible to overcommunicate vision, values and direction.

The first thing is effective communication is always consistent. It's always consistent. I love what Patrick Lencioni says. He says that, "You are the CRO." Who knows what that is, the CRO? You are the Chief Reminding Officer. You are constantly, constantly, constantly reminding people of what? The vision, the values, and the direction. The vision, the values and the direction.

Why don't we do this more often? Let's be honest, a lot of us don't constantly remind people of the basics, and the reason is because we don't want to insult people. We've already told them, we don't want to insult their intelligence. We get bored with it, and I told them that two years ago, and they should remember it, right?

It's like the wife who said to her husband, "Why don't you tell me you love me anymore?" He says, "I told you 18 years ago. I'll tell you if it changes, okay?" That doesn't work, does it? You have to continue to tell people and this is really, really, really important.

So, it is impossible - and I want you to hear this, and believe me when I tell you - it is impossible to over-communicate what you stand for (your values), what you're here for (your vision), and where you're going (direction). It is impossible to over-communicate vision, values and direction. Why is that? Don't ever forget, because values drift, and because vision leaks, and because people don't have a clue where they're going in life. It is totally and completely impossible to over-communicate vision, values and direction, because values drift.

If you stop planting and casting vision for values, the values in the organization will drift because vision leaks. Because we forget why we're here, we lose . . . it becomes a job, not a calling. We lose our passion for it, and because people if not told with vision, they're going to make up their own vision, their own direction, and they don't know where they're going.

So, how do we do this? The answer is every way possible, all the time, every way. We're going to email, we're going to put it on social media, we're going to do personal videos, we're going to tell stories. We're going to celebrate the values, we're going to celebrate and applaud those who live the values in our organization. We're going to put them on the wall, we're going to put them on the website.

One of the most important things, and this is subtle too, but we're going to include the spouses as often as we can. One of the reasons why we make these videos available to spouses or we invite them to come, is because sometimes you get excited about it, but if you don't bring the people closest to you along with you, then suddenly there's a rift and you'll leave them behind. So, in every single way and in every way possible as often as you can, we're going to tell people again and again about the vision and values.

Craig Groeschel

As the Senior Pastor of, Craig provides leadership and guidance for the church as a whole. Following a vision God gave him for a different kind of church, he and a handful of people launched in 1996.


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