Developing Your Staff as Brand Ambassadors

Are employees passionate about their work?

Summary
Transcript

Candace Dixon-Horne, general manager at Hog Radio, explains why keeping employees passionate about their jobs is key to growing your brand. 

“Building your staff up as brand ambassadors and really getting them in your community requires you to make sure they're passionate about their jobs,” she says. “Having people that are truly passionate and love what they do—it's the best thing you can do for any brand.”

Watch the video to hear ways you can increase team members’ passion for your organization. 

TAKEAWAYS
- Do your part to ensure staff members are passionate about their jobs.
- Care about your team members more than just their job performance and duties.
- Your staff’s network can become part of your company network.

    Building your staff up as brand ambassadors and really getting them in your community, it requires you to just make sure they're passionate about their job, you know, and to keep them passionate, care about them more beyond their job performance or their job duties. You know, know that they're a parent, know that they're in between paydays. Like if I know it's the second week between paydays, I'm going to put together a quick staff lunch and have everyone because I know that there's probably a few that are like "Oh, a little tight on funds." Like just giving something without telling them why and building that it makes them passionate.

    And then all of a sudden when they're out and they're with their friends, they're either wearing something logoed, not because it's a uniform, but because they're proud of where they are. They're sharing on their social media what they're doing in their day to day at their job, they don't need to tag you, their network can become your network. Just having people that are truly passionate and love what they do it's the best thing you can do for any brand.

    Candace Dixon-Horne

    Over the last 21 years Candace Dixon-Horne has worked with local businesses to customize marketing messages, ad campaigns and budgets to help them grow. Candace served two corporate radio groups in Northwest Arkansas until December 20...

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