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Developing Your Staff as Brand Ambassadors
Are employees passionate about their work?
“Building your staff up as brand ambassadors and really getting them in your community requires you to make sure they're passionate about their jobs,” she says. “Having people that are truly passionate and love what they do—it's the best thing you can do for any brand.”
Watch the video to hear ways you can increase team members’ passion for your organization.
- Do your part to ensure staff members are passionate about their jobs.
- Care about your team members more than just their job performance and duties.
- Your staff’s network can become part of your company network.
And then all of a sudden when they're out and they're with their friends, they're either wearing something logoed, not because it's a uniform, but because they're proud of where they are. They're sharing on their social media what they're doing in their day to day at their job, they don't need to tag you, their network can become your network. Just having people that are truly passionate and love what they do it's the best thing you can do for any brand.
Over the last 21 years Candace Dixon-Horne has worked with local businesses to customize marketing messages, ad campaigns and budgets to help them grow. Candace served two corporate radio groups in Northwest Arkansas until December 20...
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