Defining the Win for Teams

What is your ‘what’ and ‘why’?

Summary
Transcript

In this backstage interview from Leadercast Live 2019, leadership communicator and author Andy Stanley discusses the importance of defining the ‘what’ and ‘why’ for your organization in order to measure wins. 

“There's an answer to the question, ‘What and why?’” he says. “And when people understand the answer and embrace it, there's a drive and there's a passion that makes every job a significant job and makes every job feel like a significant job in an organization.”

Watch the video to learn more about defining the win for teams.

TAKEAWAYS
- Leaders must define clear wins for organizations.
- Wins answer the question: “What are we here to accomplish?”
- The definition of the win should be concise and concrete.

Teams like to win, and for a sports franchise that's easy. Everybody knows when the game is, everybody knows when the game's over, everybody knows what the score is and everybody knows the rules. But that same energy and that same drive to win, when you bring it into organizational life or you bring it into a company, it gets, it's very difficult to define. So one of the primary responsibilities for leaders is to define the win and the win is an answer to the question, what? “What have we come here to do? What have we come here to accomplish? What change do we want to bring about in our culture? Why is our product important?” So there's this what and why component, “What have we come here to do? Why are we here to do it? What have we come here to do? Why have we come here to do it?

One of the reasons I think more organizational leaders don't lean into this idea of defining the what and the why is because it's difficult. It requires wordsmithing, it requires long meetings. But as every organizational leader knows, or everybody knows, when you hit it, when you get it, it is gold. It is, it becomes the north star for an organization. Memorable is portable and portable is memorable. When you get that phrase, when you get that idea, it's everybody's marching orders every single day. But getting there is difficult.

But I'm convinced every division, every department within an organization and the organization as a whole, there's a way to get there at every level in the organization. There's an answer to the question, “What and why?” And when people understand the answer and embrace it, there's a drive and there's a passion that makes every job a significant job and makes every job feel like a significant job in an organization. Numbers explain the world, but words change the world.
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Andy Stanley

Leadership communicator, best-selling author and founding pastor of North Point Ministries Andy Stanley inspires tens of thousands of people. Andy founded Atlanta-based North Point Ministries in 1995, leading six churches in the Atlan...

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