Creating Content on Social Media

Content creation requires collaboration.

Summary
Transcript

Stephanie Davis Smith, former vice president of editorial at Modern Luxury, discusses the importance of collaboration in creating content for social media. 

“[Content creation] becomes a very collaborative effort, even in just putting posts out into the social media space,” she explains. “Whether you're promoting your content, you’re promoting visuals from your magazine, you're promoting a person on your team—all of that takes collaboration.”

Watch the video to hear from Stephanie about social media content and leading across generations. 

TAKEAWAYS
- Social media is a primary vehicle for content.
- Content creation for social media requires collaboration between generations.
- Before moving forward with an idea on social media, think about the best practices.

One thing in content creation, especially in media, is that social media is becoming such an important part of our business. So how do you put great content on social media? And also, part of that is you're really relying on your younger workforce who really knows social media, has grown up with it, and they're less experienced in the workforce, so the wisdom of an employee that has more experience is really important for collaboration, because they are paying attention to the technology. They know what's coming down the pike, they're doing it beautifully. But they don't see some of those blindspots than a more experienced person may see coming, and so we can help them say, “OK, here best practices and this is what you need to think could happen 10 steps down the road, because I've seen it happen before.”

It becomes a very collaborative effort, even in just putting posts out into the social media space. Whether you're promoting your content, you’re promoting visuals from your magazine, you're promoting a person on your team—all of that takes collaboration from both generations. And how do we make this the best for the audience that we're going after?
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Stephanie Davis Smith

Stephanie Davis Smith started an illegal newspaper at her middle school called "The Underground"—which was printed on copier paper stapled together—thus beginning her foray into the world of publishing, communications and audience dev...

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