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Creating Content on Social Media
Content creation requires collaboration.
Stephanie Davis Smith, former vice president of editorial at Modern Luxury, discusses the importance of collaboration in creating content for social media.
“[Content creation] becomes a very collaborative effort, even in just putting posts out into the social media space,” she explains. “Whether you're promoting your content, you’re promoting visuals from your magazine, you're promoting a person on your team—all of that takes collaboration.”
Watch the video to hear from Stephanie about social media content and leading across generations.
- Social media is a primary vehicle for content.
- Content creation for social media requires collaboration between generations.
- Before moving forward with an idea on social media, think about the best practices.
It becomes a very collaborative effort, even in just putting posts out into the social media space. Whether you're promoting your content, you’re promoting visuals from your magazine, you're promoting a person on your team—all of that takes collaboration from both generations. And how do we make this the best for the audience that we're going after?
Stephanie Davis Smith started an illegal newspaper at her middle school called "The Underground"—which was printed on copier paper stapled together—thus beginning her foray into the world of publishing, communications and audience dev...
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