Creating Clarity During Times of Exponential Growth

Do you have clarity on the impact you have on your customers and others around you?

Summary
Transcript

Lisa McLeod, author of Leading with Noble Purpose, discusses how critical clarity of impact is for companies that are experiencing rapid growth.

“We've worked with a lot of clients that have experienced exponential growth,” says Lisa. “One of the things that is really critically important in those kinds of situations is [having] absolute clarity about the impact you have on customers, and how the world looks different as a result of you.”

Watch the video to learn three things leaders should do during times of exponential growth.

We've worked with a lot of clients that have experienced exponential growth, and I'm talking like doubling a business in a year or less. And so, sometimes when you're in that situation it feels like the wheels are about to fall off. But one of the things that is really critically important in those kinds of situations is absolute clarity about the impact you have on customers, and how the world looks different as a result of you.

You see, the one thing that could happen when the company is experiencing a lot of growth, is people just get really frazzled. And it's like, "Oh, we've got this, we've got this, and we've got this." You want to make sure that your people are clear in where you are going, because that's going to give them permission to say no to certain things.

The other thing is do not let perfection get in the way of excellence. If you're experiencing exponential growth and you're flying through things, your people aren't going to be perfect. You're going to mess things up, 5 percent, 10 percent, whatever it is, and that is OK.

One of the things you'll see in really slow, staid companies is that they do everything exactly right. And that is why they eke away every single year. If you're in a rapid growth environment, you're not going to do everything right.

Another thing, when I have worked with a lot of senior leaders, and this is one of the hardest lessons, if you are in a fast-growth environment, you need to protect the asset… and the asset is you. You still need to, most nights, get a decent amount of sleep. You still need to, most of the time, eat well and take care of yourself, because you're a model for your employees. If you get to the end of the year where you've doubled the business and everyone's had the life sucked out of them, it's not going to be good.

One of the things that we know is hard work does not deplete people. It's meaningless work that sucks the soul out of people. So, make sure the work is meaningful and protect the asset, because you, your physical well-being, your mental, your spiritual well-being, that is one of the most important assets in the business.
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Lisa McLeod

Lisa McLeod began her career at Procter & Gamble, where she was a sales leader, sales managers, and sales training. She went on to become the Vice-President of Vital Learning --an international training company - before founded he...

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