Committing to Your Defined Purpose

Your purpose should be the one thing that never changes.


Sangram Vajre, chief evangelist and co-founder of Terminus, explains why it’s crucial for leaders to remain committed to the purpose they define for their organizations.

While the method for which you pursue and deliver on your purpose might change, your purpose itself must stay the same. “The day your purpose changes, everything changes,” shares Sangram. “Purpose should be the single most mandatory thing that never changes, and that defines the core of the organization.”

Watch the video to learn more about committing to your defined purpose.

Having a purpose requires commitment. I know for a fact that once you define a purpose, people would question that, you would question that yourself, and you would be tempted to change your mission, your purpose. Your way to get there could change every day. Maybe sometimes whatever channels you use to market or sell today, that could change. Maybe you go from online to offline or offline to online, and that's OK.

But the day your purpose changes, everything changes. So it's tempting to have your purpose and mission change, but if you keep that at the center of everything you do, you will figure out ways that will get you there. But you don't have to change your purpose. Purpose should be the single most mandatory thing that never changes, and that defines the core of the organization.
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Sangram Vajre

Sangram Vajre is co-founder and chief evangelist of Terminus, a leader in account-based marketing that has raised more than $20 million in funding. He wrote the very first book on account-based marketing, and is an international speak...

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