Change Corporate Culture to Attract Great Talent

How do you create an environment where talented people can flourish?


Former Navy SEAL Commander and best-selling author, Rorke Denver, offers insight for attracting great talent. If you want to attract people who are creative, driven and focused, he explains, create an environment where they know they're going to thrive. That means developing a healthy culture of leadership, accountability, respect, and inclusion – a place where people have the ability to flourish.

In this video, Rorke discusses how to develop the right conditions for ongoing acquisition and retention.

I think what you need to do is develop a culture that demands or attracts the type of folks you want. So, if you want people that are creative, driven, focused, you better create an environment where they're going to thrive, right? If you create an environment where they feel like they're bound, they don't have the ability to flourish or realize who they want to be, you'll never get the right people.

So I think it's on the team, it's on the leadership to say, "Okay, what do we need to do to set the, from the military, the conditions and standards in such a way that this is a place people want to be." In fact you want people fighting to get there, right? I hope if I ever ran an organization outside of my time in Special Operations, I would have people trying to kick the door in to be part of that and that's what our guys are doing. They're fighting to get there. So if you don't have people kicking your door in to come, you probably should look internal on what you can do to make that happen as opposed to just hoping you can go find the right person for what you need.

Rorke Denver

Commander Rorke T. Denver, founder of Ever Onward, has run every phase of training for the U.S. Navy SEALs and led special-forces missions in the Middle East, Africa, Latin America and other international hot spots. He starred in the ...

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