Best Practices for Engaging in Philanthropy

What void can you fill in your community?

Summary
Transcript

In this backstage interview from Leadercast Women 2018, Jess Ekstrom, founder and CEO of Headbands of Hope, shares ways in which organizations can give back to their communities.

“[Leaders should find] ways to fill voids, whether it's within a community, whether it's within your company, or just even giving back to your staff and making sure that they are exactly where they need to be and they are happy to walk in those doors,” says Jess.

Giving back doesn’t have to happen in the form of a fundraiser or a donation. Watch the video for ideas on what you can do to give back to your community.

TAKEAWAYS
- Think beyond financial gifts in service to the community. 
- Offer employees a chance to serve in creative ways.
- Give people a voice in how your organization serves.

    One of the things that really amplifies and makes people move, especially the younger generations, is socially conscious. And not just having a job where you clock in and clock out, but feeling connected and being able to draw the dots behind why am I doing this here today?

    I know a lot of business, they're looking for ways to put their dollars, or how do we create that heart and connection behind our business? I mean, for my business, Headbands of Hope, we use a one for one model where for every product we sell we donate one. I've worked with businesses that allocate 10 to 15 percent of their services or goods to another charity or people in need. And also just in the people that you hire, the people that you give opportunities to. Maybe it's giving volunteer days to your staff.

    Philanthropy and charity are really defined in a lot of dollar amounts, but it stretches way beyond dollar amounts. We actually created this gala at Headbands of Hope called Give Gala, and we call it the worst fundraiser ever because it's, we raise zero dollars every year. We say, "Put away your wallets, this is not a money fundraiser." You have to offer a service or act of kindness to get in the door to the patients and families at our local children's hospitals. So it gets people thinking differently about how we can give, and I feel like businesses should do the same thing. Maybe it's not a percentage of your sales, but maybe it's the time and the resources or community events that you can get people out and moving and give back in a different way.

    Finding those ways to fill those voids, whether it's within a community, whether it's within your company, or just even giving back to your staff and making sure that they are exactly where they need to be and they are happy to walk in those doors and those alarms go off and they know that they are going toward something good.

    Jess Ekstrom

    While interning with a wish-granting organization for kids with life-threatening illnesses, Jess spent her junior year at North Carolina State University developing her company, Headbands of Hope. The company partners with retail stor...

    Take Action

    Complete the following Action Items to put the insights in this video into practice,
    and share them with your team to continue your leadership growth.

    Perfect your new leadership skills every day with these exclusive Leadercast exercises, available to Subscribers! Click here to become a Subscriber.

    Liquid error: No such template 'platform/programs/search-modal'