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Best Practices for Engaging in Philanthropy
What void can you fill in your community?
“[Leaders should find] ways to fill voids, whether it's within a community, whether it's within your company, or just even giving back to your staff and making sure that they are exactly where they need to be and they are happy to walk in those doors,” says Jess.
Giving back doesn’t have to happen in the form of a fundraiser or a donation. Watch the video for ideas on what you can do to give back to your community.
- Think beyond financial gifts in service to the community.
- Offer employees a chance to serve in creative ways.
- Give people a voice in how your organization serves.
I know a lot of business, they're looking for ways to put their dollars, or how do we create that heart and connection behind our business? I mean, for my business, Headbands of Hope, we use a one for one model where for every product we sell we donate one. I've worked with businesses that allocate 10 to 15 percent of their services or goods to another charity or people in need. And also just in the people that you hire, the people that you give opportunities to. Maybe it's giving volunteer days to your staff.
Philanthropy and charity are really defined in a lot of dollar amounts, but it stretches way beyond dollar amounts. We actually created this gala at Headbands of Hope called Give Gala, and we call it the worst fundraiser ever because it's, we raise zero dollars every year. We say, "Put away your wallets, this is not a money fundraiser." You have to offer a service or act of kindness to get in the door to the patients and families at our local children's hospitals. So it gets people thinking differently about how we can give, and I feel like businesses should do the same thing. Maybe it's not a percentage of your sales, but maybe it's the time and the resources or community events that you can get people out and moving and give back in a different way.
Finding those ways to fill those voids, whether it's within a community, whether it's within your company, or just even giving back to your staff and making sure that they are exactly where they need to be and they are happy to walk in those doors and those alarms go off and they know that they are going toward something good.
While interning with a wish-granting organization for kids with life-threatening illnesses, Jess spent her junior year at North Carolina State University developing her company, Headbands of Hope. The company partners with retail stor...
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