A Framework for Entrepreneurs

What is the EOS?

Summary
Transcript

Benj Miller, founder and creative director at Syrup Marketing, discusses the Entrepreneurial Operating System, which is made up of three parts: vision, traction and healthy. 

Benj describes one EOS tool his team uses to stay healthy: the level 10 meeting. “It's a weekly meeting with your senior leadership team, and the majority of that meeting is working on issues and opportunities,” he explains. “A lot of times, we'll send a message, or a direct message, or an email, and say, there's this problem, this person's a problem, but we never really, in a healthy way, take the time to work that issue.”

Watch the video to learn more about the EOS and the level 10 meeting.

I've become a big fan of the EOS, the Entrepreneurial Operating System, and it's a philosophy, it's a system, it's a framework that includes three key components. You know, does your organization have a clear vision that's shared by everyone? Do we understand what we're trying to do, and how we're gonna get there? And then traction, so vision, and then traction. How do we, as an organization, have the cadence and the habits to actually move us toward that, and not get sidetracked in another direction, and also not just keep spinning the wheels and actually not progress toward that vision? And the third thing is healthy, as a team, as an organization, are we healthy in our approach to that final destination?

Some of the tools that have made the most impact from that system is what they call the level 10 meeting. And it's a weekly meeting with your senior leadership team, and the majority of that meeting is working on issues and opportunities. A lot of times we, you know, we'll send a message, or a direct message, or an email, and say, there's this problem, this person's a problem, but we never really, in a healthy way, take the time to work that issue.

When we sit in a room with the people that can solve the issue, and really take the time to identify, what is the real issue, you know, we said the issue was Susie, but when we asked a few more questions, we realized that Susie didn't have the training material to know exactly how to do, because the process wasn't laid out.

The reason we call it a level 10 meeting is because we have the honesty as a team, at the end of the meeting we're gonna rate the meeting. One to 10, how was it, how was it, how was it? And when we begin to learn how well, how effectively do we use our time, and do we manage some of these issues.
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Benj Miller

Benj Miller is a proven entrepreneur who values character, culture and innovation. He founded his first company 15 years ago as the strategist and visionary behind Syrup Marketing, where he has launched hundreds of brands for clients⁠...

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