7 Steps for Building a Community of Believers

What problem are you trying to solve?

Summary
Transcript

Sangram Vajre, chief evangelist and co-founder of Terminus, shares seven steps for establishing a community that believes in the problem you aim to solve. 

“Leaders need to build a community of believers because people follow a movement,” says Sangram. “Without a community, you're simply building a commodity. I strongly believe that almost every single company out there can go build a product… The differentiating part is really that you have a community of believers who believe in the problem and the passion that you're bringing to the table. The product is just a byproduct of it.”

Watch the video to hear his seven steps for building a community of believers.

Leaders need to build a community of believers because people follow a movement. Without a community, you're simply building a commodity. I strongly believe that almost every single company out there can go build a product. Right now, if you're building a product or a service, somebody else is doing the same thing in a garage at a much lower price and probably a better product than you. What differentiates you from them? I think the differentiating part is really that you have a community of believers who believe in the problem and the passion that you're bringing to the table. The product is just a byproduct of it. So without a community, you're simply a commodity.

To build a community of believers, the No. 1 step is to identify the problem you want to solve, not the product. A lot of people go into the product, but the problem is what community is all about. That's why they come together.

No. 2 is really have a compelling vision, where you want to go. People follow vision. If you tell them where to go, they will go, so having a compelling vision is really critical for it.

No. 3 is engaging influencers. Not just people in your community but people that are outside of your community who are influencing the whole process. Bring them in and have them talk.

And this might surprise you, No. 4 is to invite your competitors. Give them the stage, because the more people are talking about the same problem, the more people will be engaged in it and they will consider this as a big idea. So you want more people to talk about it.

No. 5 is write about it so much that you might be asked one day to write about it as a book, because that's when you know that you become the expert in that area of building that community.

And then No. 6 is about creating experiences. Everybody loves a good experience. If you can create an experience, maybe online, maybe offline, people are going to be drawn to it and they're going to remember the experience that you are creating for them.

And the last but not the least is never ever talk about your product. Always talk about the problem you're trying to solve.
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Sangram Vajre

Sangram Vajre is co-founder and chief evangelist of Terminus, a leader in account-based marketing that has raised more than $20 million in funding. He wrote the very first book on account-based marketing, and is an international speak...

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