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3 Elements of Engaging Your Audience
Where is the natural collision of storytelling and the business world?
In this video, author and writer Jennifer Franklin ties together the worlds of storytelling and business. Just as in storytelling, there are three key elements every great business has: They tell a story that tugs at your heartstrings, they offer a new perspective that could potentially be a business view shift, and they motivate action.
Get more of Jennifer’s unique leadership perspective on her Leadercast Now channel. To take the lessons in this video and make them personal and practical, complete the action items toward the bottom of the page.
They want to create a story that tugs at the heartstrings of who's listening. They want to offer a new perspective that could potentially even be a worldview shift or a business view shift, and then they want to motivate action. So that is a natural collision of worlds that business leaders can certainly learn from the world of writing.
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