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While some leadership roles are more client-facing than others, all leaders must be masters of communicating, building relationships and serving clients. Client management (also referred to as customer relationship management) is an approach to manage a company's interaction with current and potential customers.
One very essential tool for client management is the use of data analysis in understanding a customer’s history. This data helps leaders improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. There are five skills leaders must be adept in to get the best out of client meetings: patience, communication and listening, updating clients, showing attention by being attentive and friendly, and getting the work done (clients expect results).
Watch the videos below for leaders’ insights on client management.